Let me put what we have reviewed in this way; The bookmakers have edge of built-in margin but unlike casino where pure mathematics governs, the sports betting is pretty much skill oriented game thus successful Software / Tipsters (Handicappers) / Systems turn their edge into ours. They can identify a True Value Bet in the form of UNDER-ROUND in the selected sports category where they have absolute skill edge. These will result in Positive EV (Expected Value) that’s a mathematical formula to allow you achieve average long-term profit. This +EV will be translated into the additional winning rate to 57%. For further details of EV and its rationale, you may want to read the one I introduced at the beginning, especially Value Bet section;


Why don’t more people win at sports betting. Like any other endeavor, it takes time, patience and practice to become successful. A person of average intelligence can become a winning handicapper if they have the desire. Based on the odds of -110 for a straight football or basketball bet a handicapper only need to be right 52.38 percent of the time to break even. However, many sports bettors cannot achieve that percentage of winning over the long run.

That 60% betting record (with the odds of -110 that is traditional for against the spread bets in football) will leave you with a profit of $160. Think about it—your $600 profit from your 6 winning bets minus the $440 you lost on losing bets leaves $160. It took you $1,100 to win $160, meaning you have to bet $6.87 to win $1 on average. So you see the small differences between a 52.4% winning rate and a 60% winning rate—inside those 7.3 percentage points lies hundreds of dollars in profit.
The second part of this tips is “Don’t Go on Tilt”. Going on tilt or “tilting” is a commonly referred to term with poker players and basically means letting your emotions take over, which often leads to bad decisions. If you are angry or upset at something, such as a couple bad beats with your sports bets, you shouldn’t be placing any more bets. Take a break, go for a walk, get your mind clear before you start making anymore sports betting picks.

New to football betting or simply want to improve your chances of making big profits? Read our top tips on some of the most popular football betting markets here. Or, if you’re looking for some of the hottest offers from the biggest bookmakers, check out the latest deals below. Access free bets and bonuses from the top football betting sites, as chosen by FootballExpert – the latest promotional offers are available to both new and existing customers.

Let's get this out of the way up front - while the Round of 16 was a classic in terms of play on the field, it was far less classic for me from a betting perspective. It was a case of close but not close enough in most cases - and then I picked Spain, which didn't go well at all. Really, that has been the case for this entire World Cup - I've been mostly pointing in the right directions, but just not right enough to make a profit. But that changes now. We are going to destroy this quarterfinal round. It's fate. Or something. And we are going to be fearless about it and make a pick in each of the four games. Go big or go home. (All odds are from Bovada): Read More >>
Matched betting is conceptually very simple technique and the easiest sports bets to win. We cover all the outcomes of the sports event by backing at bookmaker and laying at exchange. Since free bets are used for the backing at exchange it is Guaranteed Profit with 100% Risk Free. For those who are not familiar with Matched Betting, suggest you go through Matched Betting For Dummies – 9 Essential Things You Should Know Before Staking Any Real Money;People generally rake thousands of £ only from bookmakers’ welcome (sign-up) bonus. Sadly, some matched bettors believe the welcome bonus is all about matched betting and neglect all the subsequent offers. Actually, the real tasty part is the abundance of Reload bonuses for existing players. You can continuously make decent solid income as long as you can manage to keep your account alive (the biggest obstacle for matched betting is the bookmaker’s account restriction which I will talk later). Remember, matched betting is based on the application of a mathematical equation rather than chance, basically you always get Positive EV. Therefore, we position matched betting at the right end in the above gambling / investment spectrum. Because it is even more certain outcome than fixed incomes. Bond still has various risks such as interest, credit or inflation but large part of matched betting is absolutely risk free with instant guaranteed profit.
Critical. If you don't understand betting value, walk away. Sure you might be certain that a favourite at odds of 1.45 is going to win, but are the odds being offered giving any value? Plenty of times I've heard casual gamblers say "There's no way this team is going to lose this game." Well they might be legitimate favourites, but is the probability of them winning better than the odds being offered? Betting with this frame of mind is a little like saying an over-priced $2000 wide-screen TV was good value just because you really really really wanted it.
When a bookie sets odds for games, he will build what bookies call an “over round” into his set of odds. Another slang term used for this formula is “the juice.” For the sake of simplicity, let’s look at a boxing match where both contenders are equally talented, of equal stature, etc. Since they both have an equal chance of winning, a casual bet may be even money. You put $20 on one guy; your friend puts $20 on the other. Whichever fighter wins awards the bettor with the total of $40.
Total O/U is the amount won on OVER or UNDER bets. When it comes to the Premier League, any factor that can influence the game can help you decide if you want to bet the OVER or the UNDER. These factors include how capable each club is on offense and defense, weather conditions (wind being especially influential since it can change how far/fast the ball travels when kicked), and injuries sustained before the match (real injuries, not the flopping around that is done in-game when a cleat grazes a player’s shin so slightly that the only thing you can do is roll your eyes at the telly). For example, if Man United’s goalkeeper suffers an injury to his hand and cannot play in their matchup against Brighton, you should take that into consideration when making your totals bet. You don’t know if their secondary netminder is going to let in more goals or play better against Brighton then their primary goalie. 
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