It’s common knowledge among bettors that the online gambling industry pays close attention to Las Vegas Sports Consultants, a private company that handles the odds for casinos and newspapers. But the totals I set have to reflect our customers’ preferences for betting the over or under on certain teams in certain situations. Also, because LVSC lines are published early, I have to keep on top of injuries and potential changes in coaching strategy leading up to the game in question before I release any totals. This is doubly important in basketball, where pace determines how many shots will be taken in 48 minutes.
The line opened two weeks ago with the Los Angeles Rams favored by one point. It took about an hour for the line to swing to the New England Patriots. It settled at Patriots as 2.5-point favorites for most of the past two weeks at sportsbooks tracked by OddsShark. Bovada and William Hill both offered a field goal, although William Hill came down to 2.5 over the weekend.
In a different study released by FDU’s PublicMind in October 2011, results showed that New Jersey voters thought legalizing sports betting in New Jersey was a good idea. Half of New Jersey voters (52%) said that they approved the idea of legalizing sports betting at Atlantic City casinos and racetracks, 31% opposed it. In addition, there was a significant gender split: a majority of men approved of the idea by a wide margin (65-21), while only 39% of women approved and 41% opposed.[9] The October results were stable, reflecting an earlier poll in April 2011 where New Jersey voters approved the legalization of sports betting in the state by a margin of 53%-30%. However, nearly two-thirds (66%) of voters were not aware of the upcoming statewide referendum on the issue. Age proved to be a divide: voters between the ages 18 and 34 were more likely to approve of sports betting than were older voters. Dr. Woolley commented: "But... younger voters... are far less likely to vote than other voters... As always, a lot depends on who actually shows up to vote."[10]
That was all before Charles McNeil, a math teacher from Chicago, invented the concept of the point spread. An avid gambler, McNeil created what he called “wholesaling odds” and started his own bookmaking operation in the 1940s. He started out offering this new style of betting on football, but his business model grew to include basketball.  McNeil changed the way sports betting was done, and his legacy lives on today in what we now call the point spread.
With some betting sites odds, certain games are priced differently than risking $1.10 to win $1.00 (which is called -110 odds). For example, you might see the Giants priced at -105 and +7 in a game against the Jets. Now, you only have to risk $1.05 to win $1.00. This is obviously better odds, but it's very likely that they will lose by exactly seven to give you a push. Taking -110 and +7.5 with an alternative bookmaker is actually the better bet.
If you bet on the point spread, you’ll often see -110 placed next to each betting option. That means that you have to bet $110 to win $100. The $10 difference is effectively a fee you are paying to place the bet. It can be referred to as the juice or the vig (short for vigorish, which originates from the Russian word for winnings). If there is an even amount of money bet on both sides of the line, the juice guarantees a profit for the house.
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